Your browser version is outdated. We recommend that you update your browser to the latest version.

SIGN UP to our free eNewsletter

Fields marked with * are required.


DEFSEC Media is New Zealand's defence, security and fire B2B/B2G publishing group. Our leading magazines, Line of DefenceNZ Security and Fire NZ are read by key business, government and military decision makers and influencers. This website is the online home of cutting-edge content from each of our titles.


Innovation Central

Automation & Electronics

Kent Periscopes signs contract with marketing and communications agency Chamois

Posted 23/8/2017

Kent Periscopes, designers and manufacturers of sighting and observation systems for land-based armoured military vehicles, signs contract with marketing and communications agency, Chamois.

Kent Periscopes buildingKent Periscopes building


Kent Periscopes, the North Wales, UK based international supplier of unity vision periscopes, vehicle sights and related equipment for military armoured fighting vehicles, has signed a contract with the Southwest UK based full-service marketing and communications agency, Chamois Consulting Ltd.

Under this contract, the team at Chamois will provide an integrated, out-sourced marketing, communications and advertising service. Already firmly established in the global armoured vehicle market, Kent Periscopes have plans to expand their footprint with wider sales of their existing products and services whilst also developing innovative and capable new products. Taking on Chamois supports Kent’s strategy for further growth by assisting them in improving the profile and awareness of their brand, products and services.

Kent Periscopes’ sighting and observation solutions are sought out by some of the world’s best armoured vehicle manufacturers, procurers, maintainers and users. Kent’s product and service capabilities include unity vision periscopes, an innovative range of Embedded Image Periscopes (EIPs), the popular and flexible range of Sabre Gunner/Commander sights, the Passive Driver's Periscope (PDP), Vision Blocks and a range of other related equipment and services for armoured fighting vehicles.

Kent also have a dedicated spares and repairs facility with the ability to refurbish periscopes and legacy sighting systems.

Kent have won contracts with major vehicle OEM’s primes and integrators across the globe including in the Middle East and Asia Pacific regions. In UK, Kent are supplying periscopes to General Dynamics and an auxiliary sight to Lockheed Martin for the UK Scout SV programme. They have also been selected to supply their Embedded Image Periscopes (EIP) to Lockheed Martin for the Warrior Capability Sustainment Programme (WCSP).

Jamie Clarke, Director and Founder at Chamois said: “We’re delighted to have agreed this deal with Kent Periscopes and we are very much looking forward to working together with this already well-established brand, to help them get to where they want to be in the future”.

He added, “Kent Periscopes are exactly the kind of company we like to work with; an innovative, forward looking SME with world-class products and services. We’re very proud to add yet another top-class brand to our growing portfolio of clients. We’re confident that the Chamois team can significantly augment the excellent work being carried out by Kent’s in-house team to take them to the next level in terms of brand awareness and reach”.

Mark Batchelor, New Product and Business Development Director at Kent Periscopes said: “We’ve taken on Chamois to assist us as we’ve recognised their proven track-record in effectively marketing brands, products and services into the global defence sector. Our strategy for growth has identified a clear need for Kent to “up our game” in terms of our marketing, PR and advertising and having looked around the marketplace, the Chamois team were the obvious partners of choice. We particularly like their integrated, full-service, team approach to marketing, PR and advertising and we’re very excited about working together going forward”.


For information:

Jamie Clarke

Director and Founder – Chamois Consulting Ltd


About Kent

Kent Periscopes are a leading, UK-based, international supplier of unity vision periscopes, vehicle sights and related equipment for armoured fighting vehicles (AFVs) such as tanks, infantry fighting vehicles and armoured personnel carriers. Acquired by Gooch & Housego PLC in 2016, Kent Periscopes are driving forward in the defence optics marketplace with a strategy that will see development of new products as well as wider sales of the existing product range.

Kent Periscopes is headquartered in St. Asaph, North Wales at the heart of the United Kingdom's largest advanced optics supply community. The area has been synonymous with the design and manufacture of electro-optical products for military applications for over 40 years. As a result, there is a well-established local pool of highly skilled and motivated technicians.

From the outset, the business has been carefully designed such that it has an optimised operational structure - with minimal on-shore operating costs and the significant leverage of a well-established, reliable and cost-effective manufacturing supply chain.

Kent are experts in their field and have a broad range of experience including the design and delivery of products for new strategic vehicle programmes, vehicle upgrade programmes, urgent operational requirement (UOR) programmes and the repair and refurbishment of existing in-service vehicle equipment.


About Chamois

Chamois is a full-service B2B and B2C marketing and communications consultancy based in southwest UK with a wide-ranging, cross-sector portfolio of clients on account. Our team operates across a broad spectrum of sectors including engineering, defence, energy, automotive, motorsport, marine & leisure. We work together with our clients to define and deliver a marketing strategy in order to help them achieve their aims, win business and grow.

Our services are comprehensive yet flexible and range from ad-hoc advice to fully out-sourced service provision contracts. We are proud of our ability to integrate with and work alongside in-house teams to augment and enhance the results. We recognise that every activity, large or small, has a budget and we shape our work to meet the client’s needs, within budget, in order to maximise the return on investment.

Share on Social Media

Follow us...

We recommend on YouTube...